Nike has made a lot of recent noise about greening its business practices. It has been outspoken in standing up to the U.S. Chamber of Commerce on the climate change issue and went so far as to resign from the Chamber's board of directors last fall. It's easy to be cynical in regard to Nike's stance on regulations on U.S. manufacturers given that Nike doesn't manufacture anything in the U.S. That is why I'm happy to Nike taking other measures to demonstrate it's commitment to green practices.
Nike is sponsoring nine teams in this summer's FIFI World Cup and all of them will be wearing jersey's made from recycled plastic bottles. Nike claims the manufacturing process using recycled bottles consumes 30% less energy. The movement also added up, recycling over 13 million plastic bottles when all is said and done.
Recycled materials don't mean that the quality of the product drops off either. Nike Dri-Fit fabric is central to the jerseys which are lightweight and keep players dry. They are also a slimmer fit than previous jerseys with more stretch, which certainly appears to be the trend for World Cup 2010.
You can get a view of the kits here.
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