Red Wing shows off its Workhorse

This is the kind of the new old thing. When you make things the old-fashioned way with care and precision, you tend to have some special machinery. Showing off your connection with the machinery is a convincing way to show that you are for real with this. It's also just a great way to talk about how much you care without actually talking about yourselves.

Self Edge just made kind of a deal of the fact that they finally tracked down a chainstitcher that they'd been trying to track down for years. It's pretty cool.

Red Wing is a little bit beyond that though. They've got a fleet of classics that they've used for years. They also just made a great video about it, The Puritan Stitch Machines. It's a nice and sincere video about what the machine can do. The narrator is totally a guy from the floor and you can easily tell that this is no bullshit. I mean I already wanted a pair of Red Wings so maybe they are preaching to the choir but I hope this video inspires some other consumers.

Wolverine makes great boots

Wolverine just put out a video on Vimeo. I guess you could call it a viral even though it's not funny or clever or whatever. It's a video about how they make their boots. It's really pleasant to watch and it's converted me. It's interesting how platforms like youtube and vimeo have opened up all kinds of avenues for companies to really present an honest portrayal of the craftsmanship that goes into their products instead of a 30 second ad spot with lots of bells and whistles or some glossy magazine buy with attractive hikers. If you put this much care into your product, who needs brand consultants and limited colorways? 

Wolverine 1000 Mile | 721LTD | Making the Boot from Wolverine on Vimeo.

This video gives off a similar patriotic vibe that the Detroit Lives series presents. It's funny, I almost feel like this is a little window into the America that I thought of when Obama was on the campaign trail and talking about making the nation great again.

via Hypebeast 

Palladium Boots brings us a different side of Detroit

It's not often you receive a gift like this from a footwear brand. Sure converse will give us a new Kid Cudi song and Asics will give us a photo shoot of a girl in a bikini but this is way different. Palladium Boots has made a mini documentary on Detroit and what is going on there today. The picture it paints is far different from what I expected. Yes there is urban decay but there is also an emergence of youth moving to the city in order to contribute to rebuilding it. It's actually a very exciting time for this city and not in the the sense that it's going to go back to the glory days. Rather, it has it's own unique future and people are moving there because they care.


This isn't terribly new; it's been out for at least a few weeks. It's also a bit longer than your average 3 minute viral but it is so worth watching. Please do.