What kind of guy are you?

Draft FCB USA made these great print ads for Dockers. I'm really feeling the use of typeface and copy to describe the man that is wearing the pants. The description comes across quickly and, I think, probably resonates really well with Dockers' target market.

via Typography Served

What is your perfect typeface?

This has nothing really to do with marketing but it must be shared because I just spent a wonderful couple of minutes with an online therapist that identified my ideal typeface. Now I know and I encourage you to discover yours.

http://pentagram.com/what-type-are-you/