Christopher Guest what???

If you are reading this blog post you are aware of the census. Most people are but the Census Bureau still likes to advertise to pick up the stragglers. I see a lot of posters up in my neighborhood which is good because there are a lot of recent immigrants around here and many of them might not be aware of the census. I'm no expert but it seems like the Census Bureau wants to earn people's trust and just educate them on what it is all about. Maybe I'm going out on a limb but I don't think so.

So.... can anyone explain to me what the hell the Census Bureau and Draftfcb were thinking when they commissioned Christopher Guest to direct the cryptic ad below? It includes the cast of Waiting for Guffman and kind of makes you scratch your head for a minute. I would really like the concept if it were a viral ad for a company in search of a strong brand that would resonate with fans of off-beat comedies. Like if your target demographic was looking for the opportunity to reconnect with a cast from an indie movie released 14 years ago. But the Census Bureau doesn't fit that description in my mind even a little bit. As I said above, it seems like they should be picking up stragglers. And by stragglers I'm not talking about just immigrants but probably people that don't fit into the 3% of the population that this ad probably resonates with. Just sayin'