More World Cup viral awesomeness from NSW

Are you ready? Are you pumped? Yes the world up is almost here. Here's one more video to get you excited about the big event.

NIKE SPORTSWEAR: NSW+FBGT from fla on Vimeo.

Havaianas get in on World Cup action

It's not too often that you come across a Havaianas ad up here stateside. I like the brand and this ad is pretty no nonsense. This guy apparently has no real team affiliation. Or maybe he likes all the teams and can't decide what national colorway to rock. Anyways, he's got a cool collection of flip flops and a hot girlfriend.

Puma drops a World Cup viral

Not to be left behind by it's rivals, Puma dropped a World Cup viral video called "Journey to Football." It was shot in Ghana, Ivory Coast and Angola. This fits in quite well with Puma's overall soccer sponsorships strategy. Aside for it's mega sponsorship with the Italian side, Puma has engaged in sponsorship deals with African nations. This is, in large part, because Puma can't afford the roster that Adidas or Nike have. They also see some good ROI on teams like the Ivory Coast because they are underdogs and their jerseys are hip for that reason. Anyways, it's a pretty cool video.

Pele Sport set to launch this summer

Please keep an eye out for Pele's new line of sportswear Pele Sport. The iconic Brazilian is launching the brand with a group of Swiss investors. They have planned a group of viral videos to advertise the product that will feature a South African teenager playing other teenagers and compiling a dream soccer team. I believe they are due out this summer for the World Cup. Can't wait to see what the gear looks like.

Heineken's champions league stunt

We've picked on Heineken on this blog before. I stand by my earlier assertion that it's not a great beer but has a good brand in the states. They do, however, pull some cool marketing stunts having to do with soccer in Europe. I remember hearing about them handing out big Heineken hats outside of a Eurocup match that was sponsored by Carlsberg in 2008. Well they pulled something pretty cool for a AC Milan vs. Real Madric match. Not too much commentary except that I kind of question how real this is. If they tried this in states with a Husker game, my family wouldn't have begun to consider going some classical music mixed with poetry.