Not to be left behind by it's rivals, Puma dropped a World Cup viral video called "Journey to Football." It was shot in Ghana, Ivory Coast and Angola. This fits in quite well with Puma's overall soccer sponsorships strategy. Aside for it's mega sponsorship with the Italian side, Puma has engaged in sponsorship deals with African nations. This is, in large part, because Puma can't afford the roster that Adidas or Nike have. They also see some good ROI on teams like the Ivory Coast because they are underdogs and their jerseys are hip for that reason. Anyways, it's a pretty cool video.
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