I was watching Lost last night and zoning out during an ad break when I realized I'd been watching an ad featuring some guy painting over his bare chest and stomach. My first though was, "Who on earth thought this ad was a good idea?" BUT, the ad did cut through my meditative state. It was an ad for Zegerid OTC which is an antacid product.
I wanted to embed the ad but I didn't see it up anywhere. Not to worry, the bare chested guy is part of Zegerid's overall communications campaign and is displayed proudly on the site's front page.
I have to say, it got my attention. I still give the ad a thumbs down though because my brand-recall definitely has negative associations.
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