Shwood

Shwood

This is the kind of brand that I'd normally be really guarded about. I got a pair of sunglasses made of rosewood for my birthday last year and I get my fair share of compliments on them. Even when people don't say anything, I can tell they notice those shades. Not the type of thing you want the average DC prepster to catch onto. Anyways, I ended up breaking my pair last spring and the guys at Shwood were so cool about fixing them for me that I have to give them some love on the blog. Also, they have great marketing so I shouldn't try and keep them a secret (not that it's up to me anyways.)

This is a cool video, they started to build a tree fort out near Mt. Hood and they provide you with the coordinates so if you feel up for it, you can go hand out there and add on to it. 

Experiment No. 2 - Backcountry Nest from Shwood Eyewear on Vimeo.

Red Wing shows off its Workhorse

This is the kind of the new old thing. When you make things the old-fashioned way with care and precision, you tend to have some special machinery. Showing off your connection with the machinery is a convincing way to show that you are for real with this. It's also just a great way to talk about how much you care without actually talking about yourselves.

Self Edge just made kind of a deal of the fact that they finally tracked down a chainstitcher that they'd been trying to track down for years. It's pretty cool.

Red Wing is a little bit beyond that though. They've got a fleet of classics that they've used for years. They also just made a great video about it, The Puritan Stitch Machines. It's a nice and sincere video about what the machine can do. The narrator is totally a guy from the floor and you can easily tell that this is no bullshit. I mean I already wanted a pair of Red Wings so maybe they are preaching to the choir but I hope this video inspires some other consumers.

Field Notes manufacturing video

If I could do it all over I might not have gone to grad school or even college. I think I would drive around the states with a camera and capture American manufacturers that love their jobs. If I was good at it, I might put these videos up on vimeo. Even if I wasn't that good, I'd probably put them up on youtube.

Here's a video about a Field Notes notebook and the care that goes into making them. It's a little long but it's nice to watch.


Wings: Making the Field Notes 2010 Fall Edition from Coudal Partners on Vimeo.

ROY jeans

I've got to admit, Giraffe Lookout has fallen off in the past few weeks. There are two main factors, one being time and the other being interest. Frankly, I just don't care about ad copy much anymore. I'm not really even that into viral videos either now that I don't have anytime to watch them. Hang in there though, things will even out soon. I may even have a new project on the way (with help this time.)

One thing I'm really excited about, though, is American craft-made apparel and the videos that champion it. Case in point, Roy Slaper making jeans by himself with vintage equipment and denim from the Cone Mills plant in North Carolina. Watch this video and tell me you don't want a pair. 

Roy's Jeans - Video by Self Edge from Self Edge on Vimeo.