MTV's cool if you don't watch during World Cup

It is upon us. Everyone is coming out of the woodwork to make some kind of ad revolving around the World Cup. This applies to MTV as well. They will not be airing the World Cup, by the way. I imagine they will run Jersey Shore reruns for the entire month in order to avoid expenses on any type of original programming. Which might be the network's m.o. for that time of summer anyways.

This ad is pretty decent.

How to differentiate your club's brand in 2010

The internet pointed me towards this poster that a Club Republic in NoLa put up in order to promote its new dress code. The fine print in black lists some corny designers that are banned and then states there are no exceptions.

I loved The Jersey Shore mostly because I got to witness it from my couch and not up close. I think this decision on the part of Club Republic is winning from a branding perspective for two reasons- it's standing up against some fly by night trend by drawing a line in the sand and it's creating a pretty compelling point of differentiation that is easily accessible.