It is upon us. Everyone is coming out of the woodwork to make some kind of ad revolving around the World Cup. This applies to MTV as well. They will not be airing the World Cup, by the way. I imagine they will run Jersey Shore reruns for the entire month in order to avoid expenses on any type of original programming. Which might be the network's m.o. for that time of summer anyways.
This ad is pretty decent.
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