The Best Running Video Yet

A few weeks ago we looked at a cool running video from Japan that Nike did with Undercover. Seems like we've seen a lot of this kind of thing in the past couple of months so it's a little difficult to get excited about them at this point. Then this comes along. Now I know that wheat paste isn't really all that new and I don't live in a cosmopolitan city so it is difficult for me to tell if it is even still in style. However, it's what they do with it in this video that is so cool and makes me want to drop out of the start-up world and go to film school.

This come from Nike Stadium and was shot in Milan. Enjoy.

via Hypebeast

Undercover X Nike video

I check streetwear blogs on the regular and sometimes follow the link check on prices and availability. Inevitably, the stuff I'm, most excited about shows up on some Japanese site with all kinds of characters and crazy rendering. I still check the price and it's always like tens of thousands of yen. I don't bother to do any math.

But this post isn't about crying over the state the dollar, this is a post about how Japan always seems to have the best gear. I'm sure at some point in time, you've seen flocks of Japanese teenagers with astounding outfits. They'll have Nikes in exotic colorways and New Balances in models that you've never seen before. Their jeans actually fit and they make it look effortless. Meanwhile, I'm scratching my head wondering- why are these American companies holding out on us stateside and how come these teenagers dressing so well while American teenagers are still wondering in the wilderness.

So you can imagine my frustration when I see a video like the one below. I run probably 3 to 4 times a week (just to throw that in there.) I usually wear an old t-shirt or some functional polyester top. I figure its that part of my day where I really don't need to stress my look. Meanwhile, these Japanese guys just don't stop. They have a team that's running all weekend in knit beanies and nicely cut windbreakers. They are making collaborations with Nike and filming videos with nice drum beats. Even if we could get our hands one any of this stuff, we wouldn't be able to afford it. Still though, I have the sense not to run in traffic. 

Gyakusou International Running Association from POP Magazine on Vimeo.

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