Someone Did Their Market Research

There is a new bus service from DC to NYC that is called TheKnowItExpress. That's not the biggest deal in and of itself but this one goes from U St. to Brooklyn, it's got bicycle storage and it has free wifi. They should have just called it the "hipster express" because that is what everyone is calling it anyways.

The reason this have been mentioned on Giraffe Lookout is because I'm super impressed with the research that went into this and what they figured a certain demographic wanted. You can file this under, "why didn't I think of this." Not that I'm about to jump in and operate a mid-Atlantic bus service but it is inspiring that someone saw something and made a move that makes a lot of sense.