Well. We've hit the mainstream. When J. Crew starts doing it, you know it is extremely trendy. Hypebeast is reporting that J. crew is set to roll out a line of men's jeans that are made from selvedge denim in collaboration with a Japanese line Warehouse. The cotton is grown in Memphis, TN and then woven and dyed in Japan. The price tag is around $300. There are a lot of questions that remain. Will the jeans be washed? If not, how is J. Crew going to sell unwashed denim to preppy white people and get them to wear in their own fades?
I guess there are no surprises here. J. Crew seems to have a knack for emulating what is becoming trendy and presenting it to the public in an accessible manner. You can easily spend $300 elsewhere on Japanese denim but you can spend a lot less too. Warehouse denim retails right now for about $275. I guess this really gets to the question of what J. Crew value proposition is. I think it is something like- "We identify and validate what is cool because you are either too lazy, afraid or otherwise need hand holding to make style decisions. In exchange, we are going to charge you a lot." the other question is how they are going to present this denim to its customers.
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Spotted in Reston Center J Crew: chino cut offs with small embroidered whales; men's brown leather belt with a brass crab claw buckle; and $70 wrinkled gingham shirts. And now they are taking a shot at unwashed denim. Really? Could they be any more unoriginal?
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