Wolverine just put out a video on Vimeo. I guess you could call it a viral even though it's not funny or clever or whatever. It's a video about how they make their boots. It's really pleasant to watch and it's converted me. It's interesting how platforms like youtube and vimeo have opened up all kinds of avenues for companies to really present an honest portrayal of the craftsmanship that goes into their products instead of a 30 second ad spot with lots of bells and whistles or some glossy magazine buy with attractive hikers. If you put this much care into your product, who needs brand consultants and limited colorways?
This video gives off a similar patriotic vibe that the Detroit Lives series presents. It's funny, I almost feel like this is a little window into the America that I thought of when Obama was on the campaign trail and talking about making the nation great again.
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