I was just reading about companies using easter eggs online. For instance, NBC got Tripadvisor.com to allow people to write reviews of Shrute Farms which is a reference to an Office episode a few seasons back (for those of you that live under a rock.) I also read that Kayak.com had an Oceanic Flight 815 listed from Sydney to L.A. at some point.
I just discovered another gem. Www.savewalterwhite.com offers a mock-up of the site that Walter Jr. made to raise money for his dad on Breaking Bad, the best show on television at the moment. Ok cool, somebody has too much time on their hands. However, when you click to donate you are directed to the National Cancer Coalition site. This was surprising and very clever. I'm not sure who is behind this but it's definitely a unique way of driving traffic to a good cause.
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