Just as I was happy to see another large car manufacturer get into the green scene with an electric car offering, I read on Treehugger that Mitsubishi is stockpiling blue-fin tuna that are rapidly declining. The company is deep freezing much of its stock in order to corner the market as the fish population dwindles. I understand it might be a shrewd move but from a marketing perspective, its going to hurt Mitsubishi if it tries to position its brand as green because of its electric car. Check out the complete story here at Treehugger.
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