They are official sponsors, they make the balls and they have superstars like Lionel Messi wearing their cleats. Perhaps most importantly, they have an amazing roster of teams wearing their gear. Adidas takes a real win based approach to team sponsorship and back some teams with exceptional international resumes.
Four of the most notable teams have been with Adidas for some time now. Germany, Argentina, Spain and France fall into this category. In 2006 Adidas signed Mexico away from Nike but the deal didn't take effect until 2007. Adidas poached Russia from Nike after the Russian team's excellent showing in the EuroCup in 2008. Of course they also picked up the valuable hosts, South Africa.
Additional teams include- Greece, Nigeria, Denmark, Japan, Paraguay, Slovakia,
TechFit Powerweb Short Sleeve Tee
I wanted to take a quick look at the gear and describe the new technology behind it. Adidas has been very pro-active in the past few years to employ the use of compression and POWERWEB bands to turn the energy created through athlete's movement into increased speed and power. They also increase control and provide support. The result is a collection of soccer jerseys that increase players' power by 5.3%, vertical leap by 4%, sprint speed by 1.1% and endurance by .8%. Also, due to the nature of Techfit technology, the jerseys fit tight. Check Adidas.com for more info.
Here's a look at the Techfit national jerseys as provided by Adidas. They are all pretty cool and Adidas does a good job of maintaining some continuity across the line while still giving each team it's own look. The Russian jersey is a little intense with the gold horizontal strips and the big eagle on the chest. I think I probably like the Spanish and the Argentine jerseys the best. Of course the South Africa jersey has got to sell really well and it looks great too.
Argentina
France
Germany
Mexico
Russia
South Africa
Spain
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