It's no secret that vinyl sales have been crushed by serato and the advent of digital djing. Some labels have responded by taking the physical product to a new level in order to drive sales. It's not uncommon to see picture disc vinyl or otherwise real colorful vinyl. The sleeves themselves can take on exciting features.
For those that aren't aware Freeway is a rapper our of Philly with a new album with producer Jake One called The Stimulus Package. The packaging is amazing. I quit collecting vinyl after moving across the country and realizing just how heavy and dusty records get but I will be picking this up. I think all record execs lamenting the industries troubles should take note of this. Have a look.
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