Real DJs Buy Two

Again, I'm no Ansel Adams but I wanted to touch on what I think is one of the more ingenious p.o.s. elements to date.

Baltimore Breakbeat Records was a label that put out Baltimore Club music and held a considerable amount of street credibility in the Mid-Atlantic region. What better to leverage your street credibility than to tell your consumers to buy two of what you are selling in order to be real? Thus, "Real DJ's Buy Two." A ring around the label reminded consumers that they need two copies in order to live up to the quality of the product. This may or may not have cross over appeal. It works for vinyl records because it makes sense to have two copies (djs have two turntables after all) but maybe someone else should try this too.

What if florists had a campaign for Valentine's day that stressed that men that really loved their girlfriend/wife/whatever bought two dozen roses? Up the ante so one just isn't good enough anymore. "If you really loved her, you'd buy her two dozen."

If you really love yourself some candy, you buy two packs of Skittles. "Real Candy Aficionados Buy Two."

Challenge these consumers to get on your level.

You might think its silly but you won't be laughing when the scenester at the bike store sells you two fixed gear bikes.