Monday, February 15, 2010

Better Late Than Never For Unilever


Ok so Unilever probably has teenage males on lock with its Axe line of hair and body products. Not hating this product or those ads even a little bit. However, the company has been sleeping on that metrosexual money. Giving up market share to the likes of J&J (Nuetrogena) and Beiersdorf (Nivea) and even J&J again (Aveeno.) Unilever has finally made its move with a brand that was painstakingly developed to be feminine- Dove.

I think it is a good look. The bar of soap has edges around the corners which I consider to be an ingenious way to make soap look more dangerous and masculine. Also the soap is off-white so its not like girly soap that gets you all clean and what not. This is manly soap made for manly men that costs a little bit more but you know real dudes use this soap.

Better late than never, now who should endorse said soap?

If you said Brett Favre you are dead wrong. This guy used to endorse sensodyne toothpaste. Then he's been running around in Wrangler jeans for years. I guess those are masculine but not the same kind of masculine that makes me want to spend a bit more on soap. More like encouraging me to grab jeans next time I'm at Walmart. Plus his waffling and crying about retiring or not retiring hasn't done his image any favors.

If you said a Manning brother you are wrong again. I don't even know what these guys endorse. All I know is that they are all over the television all the time. Both of them are a total pain in the ass. I do remember seeing them in some confusing featuring them dipping oreos at a desk with donald trump. No need to get them on board with a manly brand.

Drew Brees? Ding Ding Ding. Recent winner on a superbowl team that kicked an onside kick to start the second half. Perfect wholesome white dude to care your line of manly soap. Bit of a surprise if you visit the website. Bad new is, he is basically naked in the spot. Showering and using soap. The good news is that its just on the Dove Men website and not all over the television.

Don't click to pull back the curtain

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