A couple weeks ago I reported on Nescafe going after Starbuck's individual instant coffee packets with some nice ads in both English and Spanish. Well, the company is pushing hard with some good old pavement pounding to support the media placement. Nescafe has been giving out sample of instant coffee outside of metro stations this week in DC. I like this approach and I think its going to add value to the ads. In the age of social media I think handing out samples of instant coffee in the freezing weather a 8:30 in the morning is exactly how to break through the clutter.
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