Your dad's a nerd and he's dancing all over the internet

Marketing through viral videos is a harder than it sounds because ultimately when videos “go viral” they are usually made by individuals and have some quirky element to them. It’s hard for marketers to harness the power of the boy that likes turtles.

However, if marketers can use viral videos to engage consumers and elicit their interaction with in a way that fits their brand, viral videos can be powerful. This is exactly what the Jamaican Tourist Board is doing in a campaign created by DraftFCB and located at totallydaddancing.com. The idea is to get families to send in video footage of the geeky dads doing geeky dad dances as part of a competition for one family to win a trip to Jamaica for some kind of dance rehab. This is cool because it's great way to get the whole family involved in supporting a viral marketing campaign while having fun.