Wednesday, March 24, 2010

Online gaming company sends soccer fans on a virtual scavenger hunt



Your scenario- You are an online gambling website. You have your social media set all set and an official sponsorship with a little soccer team from Madrid. This team is called Real Madrid is playing its biggest rival, Barcelona, in 18 days.

Your challenge- Create an online marketing campaign that utilizes your online presence, sponsorship and actively elicits new customers.

Your solution- Create an online game in which users are challenged to locate 4 Real Madrid players that have gone missing in time for the big game. They are all located online somewhere. Players are given clues as to their whereabouts and must search through social media sites in order to uncover the solution. They must register in order to play, giving up valuable personal data. As a reward, layers receive 10 euros in credit at your sports book per player they locate.

Any questions???

www.savetherealgame.com
bwin

No comments: