This is another "fun" food commercial for Tostitos salsa made by Oglivy. I'm a bit conflicted on how effective I think it is. The creativity is great and the ad is fun to watch. It's supposed to be sexy but it isn't, and I'm glad. At the end the day, it doesn't make me hungry for salsa. Unlike pet food ads, ads for fresh food need to be grounded in reality. Animated onions and tomatoes just don't look as fresh as the real thing.
With all that said, the ad is engaging and will probably score well in promoting brand recognition and engaging a large marker segment. The creativity cuts through and Tostitos can't really expect to land the salsa consumers that are obsessed with freshness anyways.
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