Wednesday, March 3, 2010

More eco-packaging



I recently came across Ecologic Brands which makes eco-friendly consumer packaging. On display here is an ingenious milk package that is partially made of recycled materials, partially compostable, partially recyclable and uses much less material than the average milk container.


Adoption of the product appears to be limited at the moment but I expect that to change with the quickness. It's my understanding that supply for organic milk will catch up with the boom in demand as dairies adjust. At this point organic milk distributors will be seeking an additional point of differentiation because just being organic won't be enough.

That is why this packaging is the future. It is a great fit with the organic milk market. It gives consumers an opportunity to be less wasteful, which is what most people really want. Hopefully, it can achieve good economies of scale.

Please check out Ecologic Brands website and Twitter feed.

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