L.L Bean's long-awaited Signature line is here. The outfitter from Freeport, Maine has always had a strong brand. It represents quality and function at reasonable price points. The problem is that L.L Bean's clothes have been lacking for younger folks that like the brand but also want to look a bit stylish. It's refreshing to see L.L. Bean recognize opportunities and respond to them. The brand enlisted Alex Carleton from Rogues Gallery to develop the new line and the result is a strong offering that will bring the brand into the 21st century without diluting it's foundation.
Head over to the site to have a look at L.L. Bean Signature.
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