Just a Little Bit More Juice Please

Does this package make you want some juice? If you answered yes you are correct. It's a design for a fictional company by an Aussie design student named Yunyeen Yang. I'm looking forward to the moment that this is no longer a concept and actually something I pick up at the grocery store and pay for with my hard earned legal tender.

via Lost in E Minor

Wolverine makes great boots

Wolverine just put out a video on Vimeo. I guess you could call it a viral even though it's not funny or clever or whatever. It's a video about how they make their boots. It's really pleasant to watch and it's converted me. It's interesting how platforms like youtube and vimeo have opened up all kinds of avenues for companies to really present an honest portrayal of the craftsmanship that goes into their products instead of a 30 second ad spot with lots of bells and whistles or some glossy magazine buy with attractive hikers. If you put this much care into your product, who needs brand consultants and limited colorways? 

Wolverine 1000 Mile | 721LTD | Making the Boot from Wolverine on Vimeo.

This video gives off a similar patriotic vibe that the Detroit Lives series presents. It's funny, I almost feel like this is a little window into the America that I thought of when Obama was on the campaign trail and talking about making the nation great again.

via Hypebeast 

A Much Lighter Video

Studiocanoe made this fun viral for Lego called "Build Anything." It's creative, it's witty, it has good music and it's brief. The only frightening thing is that it's reminding me that I'm getting to that age at which I might be buying Legos again
.

Build Anything from Studiocanoe on Vimeo.

via Hypebeast

Palladium Boots brings us a different side of Detroit

It's not often you receive a gift like this from a footwear brand. Sure converse will give us a new Kid Cudi song and Asics will give us a photo shoot of a girl in a bikini but this is way different. Palladium Boots has made a mini documentary on Detroit and what is going on there today. The picture it paints is far different from what I expected. Yes there is urban decay but there is also an emergence of youth moving to the city in order to contribute to rebuilding it. It's actually a very exciting time for this city and not in the the sense that it's going to go back to the glory days. Rather, it has it's own unique future and people are moving there because they care.


This isn't terribly new; it's been out for at least a few weeks. It's also a bit longer than your average 3 minute viral but it is so worth watching. Please do.

Another day another awesome Japanese sneaker video

Someday soon Giraffe Lookout will have its own collaboration with a sneaker brand complete with a sophisticated color palate. When that day comes we'll make a nice video for you to watch while you eat lunch at your desk and maybe post up to your blog. Until then, please enjoy this video that Asics made for a Tiger line. 

Tsuri Collection: Autumn/Winter 2010 by The Savants Collective from Onitsuka Tiger on Vimeo.


Via Hypebeast

What is your perfect typeface?

This has nothing really to do with marketing but it must be shared because I just spent a wonderful couple of minutes with an online therapist that identified my ideal typeface. Now I know and I encourage you to discover yours.

http://pentagram.com/what-type-are-you/

Check us out on Pinterest

I met the founder of pinterest last spring at the Tech Crunch Disrupt conference last spring. He explained to me that the site is basically twitter but just for images. It was just still in a beta phase at that point but now it is open to the public and I've finally got my pinboards up and running.

I wanted to pass on my pinterest page- stevea- and encourage everyone to start their own.

Undercover X Nike video

I check streetwear blogs on the regular and sometimes follow the link check on prices and availability. Inevitably, the stuff I'm, most excited about shows up on some Japanese site with all kinds of characters and crazy rendering. I still check the price and it's always like tens of thousands of yen. I don't bother to do any math.

But this post isn't about crying over the state the dollar, this is a post about how Japan always seems to have the best gear. I'm sure at some point in time, you've seen flocks of Japanese teenagers with astounding outfits. They'll have Nikes in exotic colorways and New Balances in models that you've never seen before. Their jeans actually fit and they make it look effortless. Meanwhile, I'm scratching my head wondering- why are these American companies holding out on us stateside and how come these teenagers dressing so well while American teenagers are still wondering in the wilderness.

So you can imagine my frustration when I see a video like the one below. I run probably 3 to 4 times a week (just to throw that in there.) I usually wear an old t-shirt or some functional polyester top. I figure its that part of my day where I really don't need to stress my look. Meanwhile, these Japanese guys just don't stop. They have a team that's running all weekend in knit beanies and nicely cut windbreakers. They are making collaborations with Nike and filming videos with nice drum beats. Even if we could get our hands one any of this stuff, we wouldn't be able to afford it. Still though, I have the sense not to run in traffic. 

Gyakusou International Running Association from POP Magazine on Vimeo.

More on the collaboration and the line at Pop Magazine