Quilmes Beer Brands

Ads of the world recently posted a great ad made by Saatchi and Saatchi for the Argentine beer brand Andes. It features a new invention call the Telestransporter which is a soundproof booth placed inside of bars so you can talk with your girlfriend/wife on the phone without her know you’re at the bar. They actually mocked them up and put them in bars in Medoza. At the end you get to see guys making excuses to their girls on the phone with fake background noise for extra effect. It’s a great ad so please check it out.

Quilmes is Andes parent brand and has a great approach to managing the demographic diversity that results from the disparate nature of its main geographic markets. The company has three different brands for three different regions of the country but it packages the same beer under these brands (at least I can’t tell the difference and I’ve drunk a lot of each brand.)



•Quilmes- This is sold in and around Buenos Aires. Quilmes is a small city outside of B.A. and is the traditional home to the brewery. It’s bottled with a blue and white label and is typically the brand that is exported to the states. It is the Argentine national beer and riles up the patriotism amongst porteňos.



•Andes- This is sold around the Andean region of Argentina. You’ll find it in Mendoza as well as more southern places like Bariloche and Ushuaia. People in these places really identify much stronger with their mountainous geography than they do with an old brewery outside of B.A. Stepping into Bariloche is a lot like stepping into a Swiss ski village. They even pride themselves on the local chocolate and you can have your photo taken with Saint Bernards with the barrel under their necks. Note the mountains on the label. This is a beer for mountain people and for city people that are on vacation to the mountains.




•Norte- Rolling up into northern Argentina the terrain becomes much more arid. The main city up there is called La Salta and it has a pretty detached and isolated feel to it. Neither the mountainous snowcaps nor the urban porteňo product will fly here. But they are proud of who they are and a beer named for them hits the spot. Still tastes the same though.

By the way, don’t ever tell anyone in La Salta that their beer tastes just like the Quilmes that River Plate fans drink down south.

Awareness Test

Transport of London came out with a great video ideal for Youtube. Not a whole lot of commentary on my part to add but a great job of raising awareness.

Pacific Life for the Win

And the winner is...

One more ad covering the college football bowl season. As many of you probably know, Pacific Life sponsored the Holiday Bowl this year. The game was a blow-out with a big Nebraska victory. Thanks to this ad, I think. The Huskers must have had this in the locker room turned up really load before the game.

I think this is marketing genius. I could watch this over and over. It was probably tempting for Pac Life to just buy a bunch of bad stock footage but this actually looks really well shot. I don't think it was done on the cheap as much as you might think.

If I were scoring it. I'd have Pacific Life with 33 points and Aflac at 0.

The Girls of Taco Bell

The Girls of Taco Bell

Taco Bell’s has a history of off-the-wall television advertising. Everyone would love to forget the little Chihuahua that ran around telling people, “yo quiero taco bell.” The company also gave credence to the formerly nameless, and drunken, institution known as “fourth meal.” I guess we shouldn’t be surprised at the company’s two most recent campaigns that sprung up over the holiday (college football bowl) season. I think they’ve struck gold.

Denise

First up is an ad featuring Denise. She is a hot white chick somewhere in her twenties that hooks a male customer up with an 89 cent burrito. He thinks he has a special bond with her but it’s the same price that she gives out to all the guys. The ad is supposed to be for a special promotion on the burrito but Denise steals the show drawing all the attention.

I first saw the ad during college football bowl game and thought, “Wow, there are fine girls working at Taco Bell. Where is this Taco Bell? Must be somewhere nice.” Two minutes later I got a text from my brother, “The taco bell ad where the guy wants the special deal. The girls working the counter are super hot. Kinda Unrealistic though.” Kinda unrealistic is right. Super hot though. What was that an ad for again? Are they advertising their staffers? Turns out we are not alone, minimal internet reconnaissance turned up all kinds of internet chatter about Denise. Looking at the ad again, it’s not really that special of a burrito. It’s a great little tactic and much less annoying than that damn lapdog.

Christine

This one is a bit of a shocker at first and really comes off as a joke. Another attractive woman on a Taco Bell ad, this time she is hawking a Taco Bell drive-thru diet. She’s saying she lost over 50 pounds eating Taco Bell. Something like, “I wanted to lose weight but I didn’t want to give up MY fast food.” Dieticians the world over gave a collective sigh and everyone else scratched their heads. The idea that Taco Bell could pull a Subway and find a spokesman that has lots of pounds eating fast food tacos and burritos is laughable. Yet here is the ad with disclaimers taboot. Apparently this is not a low calorie diet and results will vary. It’s o.k. roll your eyes.

I think there would be something very wrong with all this if it weren’t so absurd. It looks like one of those fake SNL ads. I got another text from my brother during the same game regarding the ad, “…Someone will get fired for that idea.” In the words of Lee Corso, “Not so fast my friend.” No, people aren’t going on a Taco Bell diet. Four burritos for under 4bucks isn’t helping anyone shed pounds and diets, in general, should have caloric intake in mind. But Giraffe Lookout and many others are talking about Taco Bell right now which is a good thing.

Adidas Augmented Realty Sneakers

Adidas is making its way into the augmented reality market, according to pcmag. The brand with three stripes is launching a line of Originals shoes in solid colorways that contain some kind of computer chip that interacts with your webcam. Sounds like you can turn your webcam on and play some online video games just by moving your feet around.

This is pretty innovative and I give Adidas an A for originality and effort. Though I'm curious how fun its going to be if you don't have a stand alone web cam you can point directly on your feet. Ultimately, I don't see this being a successful game changer for Adidas. It's a little gimmicky. Nonetheless, it's cool that Adidas is pushing things forward. I do think this will work towards supporting Adidas as a brand that takes risks and is on the cutting edge of technology.

At&T vs. Verizon in Cellphone Wars 2010

This is yet another take on the cellphone wars. A lot of virtual ink has been spilled on this subject. I'm going to try and bring some original spin on it. In case you live under a rock, here is a recap.

-Verizon has 3g over the entire states and AT&T doesn't.
-AT&T has Luke Wilson and Verizon doesn't.
-Both companies have an exclusive smart-phone
-Both companies have spent a fortune on television media over the past two months.
-Both have lowered prices but AT&T has held off on the iphone for the most part.

I cannot help but to view this rivalry without thinking about the Obama vs. McCain election. Verizon displays a map of the US painted all red and says, "That's us" next to a map painted blue over the country's cities and says, "That's them." I read this as, "We are the 'real america' providing coverage over all the red fly-over states with almost no population and At&T only cares about a bunch of urban elitists that make fun of Scott Brown's truck."

So what does AT&T do? They bring out Luke Wilson of all people to pitch for AT&T's coverage. What does he say? "Look At&T has coverage anywhere you'd want to be anyways." That kind of says it all for a urban consumer like myself. I'm just not realistically going to need 3g coverage in Wyoming or any of those states.

Verizon obviously spent a fortune building its 3g network. Its too bad that I don't know anyone that cares. Everyone I know makes their decision over the actual phone they buy. This is, in part, because coverage maps are unreliable indicators of service. The other decision is based on price and I'm certainly not against a price war between Verizon and At&T.

new format of giraffe lookout

giraffe lookout is getting a new focus. instead of providing links to mix-tapes, youtube links and the occasional artist. giraffe lookout is now going to focus on marketing campaigns. some of them will be small campaigns that are especially creative or effective. other posts will offer some original ideas concerning larger campaigns that everyone is already aware of.

please check back often. i'm going to try and have updates at least twice a week.