Tuesday, January 26, 2010

The Girls of Taco Bell

The Girls of Taco Bell

Taco Bell’s has a history of off-the-wall television advertising. Everyone would love to forget the little Chihuahua that ran around telling people, “yo quiero taco bell.” The company also gave credence to the formerly nameless, and drunken, institution known as “fourth meal.” I guess we shouldn’t be surprised at the company’s two most recent campaigns that sprung up over the holiday (college football bowl) season. I think they’ve struck gold.


Denise

First up is an ad featuring Denise. She is a hot white chick somewhere in her twenties that hooks a male customer up with an 89 cent burrito. He thinks he has a special bond with her but it’s the same price that she gives out to all the guys. The ad is supposed to be for a special promotion on the burrito but Denise steals the show drawing all the attention.


I first saw the ad during college football bowl game and thought, “Wow, there are fine girls working at Taco Bell. Where is this Taco Bell? Must be somewhere nice.” Two minutes later I got a text from my brother, “The taco bell ad where the guy wants the special deal. The girls working the counter are super hot. Kinda Unrealistic though.” Kinda unrealistic is right. Super hot though. What was that an ad for again? Are they advertising their staffers? Turns out we are not alone, minimal internet reconnaissance turned up all kinds of internet chatter about Denise. Looking at the ad again, it’s not really that special of a burrito. It’s a great little tactic and much less annoying than that damn lapdog.




Christine

This one is a bit of a shocker at first and really comes off as a joke. Another attractive woman on a Taco Bell ad, this time she is hawking a Taco Bell drive-thru diet. She’s saying she lost over 50 pounds eating Taco Bell. Something like, “I wanted to lose weight but I didn’t want to give up MY fast food.” Dieticians the world over gave a collective sigh and everyone else scratched their heads. The idea that Taco Bell could pull a Subway and find a spokesman that has lots of pounds eating fast food tacos and burritos is laughable. Yet here is the ad with disclaimers taboot. Apparently this is not a low calorie diet and results will vary. It’s o.k. roll your eyes.


I think there would be something very wrong with all this if it weren’t so absurd. It looks like one of those fake SNL ads. I got another text from my brother during the same game regarding the ad, “…Someone will get fired for that idea.” In the words of Lee Corso, “Not so fast my friend.” No, people aren’t going on a Taco Bell diet. Four burritos for under 4bucks isn’t helping anyone shed pounds and diets, in general, should have caloric intake in mind. But Giraffe Lookout and many others are talking about Taco Bell right now which is a good thing.




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