Tuesday, January 26, 2010

Pacific Life for the Win

And the winner is...

One more ad covering the college football bowl season. As many of you probably know, Pacific Life sponsored the Holiday Bowl this year. The game was a blow-out with a big Nebraska victory. Thanks to this ad, I think. The Huskers must have had this in the locker room turned up really load before the game.

I think this is marketing genius. I could watch this over and over. It was probably tempting for Pac Life to just buy a bunch of bad stock footage but this actually looks really well shot. I don't think it was done on the cheap as much as you might think.

If I were scoring it. I'd have Pacific Life with 33 points and Aflac at 0.

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