This is yet another take on the cellphone wars. A lot of virtual ink has been spilled on this subject. I'm going to try and bring some original spin on it. In case you live under a rock, here is a recap.
-Verizon has 3g over the entire states and AT&T doesn't.
-AT&T has Luke Wilson and Verizon doesn't.
-Both companies have an exclusive smart-phone
-Both companies have spent a fortune on television media over the past two months.
-Both have lowered prices but AT&T has held off on the iphone for the most part.
I cannot help but to view this rivalry without thinking about the Obama vs. McCain election. Verizon displays a map of the US painted all red and says, "That's us" next to a map painted blue over the country's cities and says, "That's them." I read this as, "We are the 'real america' providing coverage over all the red fly-over states with almost no population and At&T only cares about a bunch of urban elitists that make fun of Scott Brown's truck."
So what does AT&T do? They bring out Luke Wilson of all people to pitch for AT&T's coverage. What does he say? "Look At&T has coverage anywhere you'd want to be anyways." That kind of says it all for a urban consumer like myself. I'm just not realistically going to need 3g coverage in Wyoming or any of those states.
Verizon obviously spent a fortune building its 3g network. Its too bad that I don't know anyone that cares. Everyone I know makes their decision over the actual phone they buy. This is, in part, because coverage maps are unreliable indicators of service. The other decision is based on price and I'm certainly not against a price war between Verizon and At&T.
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