Adidas is making its way into the augmented reality market, according to pcmag. The brand with three stripes is launching a line of Originals shoes in solid colorways that contain some kind of computer chip that interacts with your webcam. Sounds like you can turn your webcam on and play some online video games just by moving your feet around.
This is pretty innovative and I give Adidas an A for originality and effort. Though I'm curious how fun its going to be if you don't have a stand alone web cam you can point directly on your feet. Ultimately, I don't see this being a successful game changer for Adidas. It's a little gimmicky. Nonetheless, it's cool that Adidas is pushing things forward. I do think this will work towards supporting Adidas as a brand that takes risks and is on the cutting edge of technology.
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