Really good chocolate packaging

My sister recently bought me this bar of chocolate and wouldn't shut up about how much she loved the packaging. She was in the chocolate store and the store manager was ready to tell her all about how sustainable the product was and how the chocolate manufacturer really took care of the farmers. She didn't care though, she was just convinced that it was good by all the brown paper and the stamps. It wasn't a cheap bar of chocolate either.

It is cool packaging because it doest two things-

It makes you feel warm and fuzzy about the source of the product. It's got a photo of the head farmer and claims to be responsible in the treatment of the farmers themselves.

The combination of the brown paper and the type also make the chocolate appear to have been manufactured at the source. I'd rather eat chocolate made from a single cocoa source in West Africa than chocolate made from various cocoa sources and then shipped across the Atlantic to be manufactured.

This packaging gives me both those feelings and that is why is sells for $8 a bar.

I do think this brings up a good question. We, as progressive consumers in a wealthy society, have become aware of the huge income disparity between ourselves and the people that actually tend to the crops that produce the coffee and chocolate we enjoy. Labels like Fair Trade enhance our experience of eating the product and raise our willingness to pay. Why is it that we don't see similar packaging on other consumer goods such as apparel?

It's no secret that many consumers want to avoid buying clothing made in sweatshops. and many apparel companies have taken great strides to be more responsible in the regard. A few have even bought their own factories to ensure that working conditions are legit. Why doesn't the packaging of apparel reflect the steps that manufacturers have taken to ensure that no one was exploiting in the making of the product. I think there is a missed opportunity for companies that have taken the steps to treat the laborers in plants responsible to brag about it at the point of sale.