Adidas Originals just launched a follow up to its winter 2008 celebrity studded television. this ad was made by the Canadian agnecy Sid Lee. This time it's all about- summer, fixed gears, block parties, rooftop parties, loft parties and David Beckham snapping photos. Not mad at the inspiration to prepare for a massive summer.
The best part is that Adidas bought up a whole ad break during a new Skins episode to really reach the youth demographic that is going to into this ad. I just wish we could get new Skins episodes stateside.
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