I Love Guinness But...

Only for the bold?

Listen, I love Guinness.  It's light and creamy with a slightly roasted malt flavor. Yes it is a dark colored beer and it is a stout but let's get something straight once and for all- it's not a big beer. It's low in alcohol content and gravity. Have you ever seen someone pour a black and tan? The Guinness floats on top of a flipping lager! It can do this because it has lower sugar content than a Harp (alcohol is made from the sugar.) We can all appreciate Guinness for what it is but let's not pretend it's a tough guy beer with tons of flavor that packs some secret Irish punch.

 Photo via Brandweek

That's why is drives me a crazy when Americans are always saying things like, "I'm a beer snob. I know all about beer. I only drink dark strong beers like Guinness." Awesome, you have given me all I need to know. Now please leave me alone, I'm trying to enjoy my Makers rocks in peace.

Anyways, Guinness doesn't seem to care if consumers are misguided. It's more than happy to play up the big macho image. It was running some ads encouraging people to be bold and drink Guinness. Most recently it's taken it a step further and been running ads during college football games about how Guinness isn't for people that punt on forth and one. ONLY FOR THE BOLD is the final tagline. I like to roll my eyes when that comes on. I wanted to throw the video up but I think even Guinness is kind of embarrassed by this stateside approach and won't upload it.

Anyhoo, my rant is over. I hope you all have a pleasant day.

Just a Little Bit More Juice Please

Does this package make you want some juice? If you answered yes you are correct. It's a design for a fictional company by an Aussie design student named Yunyeen Yang. I'm looking forward to the moment that this is no longer a concept and actually something I pick up at the grocery store and pay for with my hard earned legal tender.

via Lost in E Minor

Wolverine makes great boots

Wolverine just put out a video on Vimeo. I guess you could call it a viral even though it's not funny or clever or whatever. It's a video about how they make their boots. It's really pleasant to watch and it's converted me. It's interesting how platforms like youtube and vimeo have opened up all kinds of avenues for companies to really present an honest portrayal of the craftsmanship that goes into their products instead of a 30 second ad spot with lots of bells and whistles or some glossy magazine buy with attractive hikers. If you put this much care into your product, who needs brand consultants and limited colorways? 

Wolverine 1000 Mile | 721LTD | Making the Boot from Wolverine on Vimeo.

This video gives off a similar patriotic vibe that the Detroit Lives series presents. It's funny, I almost feel like this is a little window into the America that I thought of when Obama was on the campaign trail and talking about making the nation great again.

via Hypebeast 

A Much Lighter Video

Studiocanoe made this fun viral for Lego called "Build Anything." It's creative, it's witty, it has good music and it's brief. The only frightening thing is that it's reminding me that I'm getting to that age at which I might be buying Legos again
.

Build Anything from Studiocanoe on Vimeo.

via Hypebeast

Palladium Boots brings us a different side of Detroit

It's not often you receive a gift like this from a footwear brand. Sure converse will give us a new Kid Cudi song and Asics will give us a photo shoot of a girl in a bikini but this is way different. Palladium Boots has made a mini documentary on Detroit and what is going on there today. The picture it paints is far different from what I expected. Yes there is urban decay but there is also an emergence of youth moving to the city in order to contribute to rebuilding it. It's actually a very exciting time for this city and not in the the sense that it's going to go back to the glory days. Rather, it has it's own unique future and people are moving there because they care.


This isn't terribly new; it's been out for at least a few weeks. It's also a bit longer than your average 3 minute viral but it is so worth watching. Please do.

Another day another awesome Japanese sneaker video

Someday soon Giraffe Lookout will have its own collaboration with a sneaker brand complete with a sophisticated color palate. When that day comes we'll make a nice video for you to watch while you eat lunch at your desk and maybe post up to your blog. Until then, please enjoy this video that Asics made for a Tiger line. 

Tsuri Collection: Autumn/Winter 2010 by The Savants Collective from Onitsuka Tiger on Vimeo.


Via Hypebeast

What is your perfect typeface?

This has nothing really to do with marketing but it must be shared because I just spent a wonderful couple of minutes with an online therapist that identified my ideal typeface. Now I know and I encourage you to discover yours.

http://pentagram.com/what-type-are-you/