New Balance has this special MK1500 coming out. They seem to have internalized some of the really important things that you need to generate the most amount of buzz around a sneaker in the Fall of 2010. I'll list them for you-
Amazing packaging is the first thing. It's great to have a nice sneaker but if you are really going to covet it, should come in a nice box so you can look at in your closet every morning and feel just a little better about yourself.
A limited run is the second thing. This has been street tested by Nike time and time again. I think 50 pairs is a little extreme. But hey, who am I to say they are doing it wrong when I'm the one feeding the hype machine.
Made in the U.K. This is my new thing and it's one of the reasons I'm set on checking for New Balance in the future. 30% of New Balance sneakers are still made in the states and the U.K made models always look great too.
A classic colorway (in grey.) Grey sneakers are what up in the Fall of 2010. The plainer the better and sneaker companies have been holding out on us. Most of the grey colorways are coming out these limited runs and driving sneakerheads crazy.
A collaboration with a streetwear shop. I'm not sure what the value ad is here but it seems to be an important piece of the puzzle.
And there you have it. A flossy pair of kicks.
via Kicks on Fire
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