Starbucks cranking it up a notch

We've seen the original expensive cup of coffee take on Folger's and Maxwell house in the instant market. Now we are seeing Starbucks return to what it did best to begin with- seeking out those of us that like to pay a little bit more. This time it's packing premium coffees from exotic locals

The coffees will be released in limited runs to 12 cities starting in September. Those of us in Washington, D.C. will be lucky enough to be included. We've seen one off runs with sneakers that do incredibly well, I'm willing to bet this does well too. 

However, you won't see me drinking one even if the prices weren't higher. What is an exotic local in these days of globalization? I'm hearing the first batch comes from the Galapagos. When I was in fifth grade we saw a video about the Galapagos and how precious the place is. Of all the places for my friendly corner multinational to brag about sourcing from, the Galapagos isn't scratching that itch. 

via Washington Business Journal