I’m back after a long vacation to Europe so please put the blog and updates back on your radar screen.
I found this video in my inbox upon my return home (thanks Ellen and Fool’s Gold.) It features Kid Cudi, Rostam Batmanglij and Bethany Cosentino and was brought to you by the good folks at Converse.
There are a couple of reasons to be excited about this. First off, Rostam Batmanglij from Vampire Weekend should be given as much love as possible. He’s a local DC kid that done good (he grew up in Georgetown) and is super cool as well as crazy talented. Secondly, Converse’s new ad campaign is behind all this. You can never be mad at a brand that gives us gifts of good summertime jams. This is especially the case when said brand encourages quirky collaborations with artists that are so hot right now.
It is efforts like this that allow the Converse brand to create shelf space at Barney’s Coop while having a strong presence at discount retailers like Target and even Marshalls. Few other brands, if any, are successful at straddling distribution channels that are this disparate. To do so successfully is an amazing feat. Converse isn’t just successful in the U.S. market either, the brand is all over Europe right now.
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