When I was growing up, compact discs came in these tall cardboard boxes that were half-empty. It was years before anyone had the bright idea of just shrink wrapping the cd case and calling it a day. Puma just did a very similar thing with the shoe box. To be fair, I've seen shoes sold in bags before. It's still significant that such a large company with a global supply chain has taken a serious move to be more green while really improving the look and feel of it's packaging.
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