Wednesday, April 14, 2010

Molson Coors dropping a clear beer

Brandrepublic is reporting that Molson Coors is gearing up to launch a clear beer that will be low in calories and come exclusively in bottles. This comes after extensive market research regarding women's attitudes towards beer and a general interest in achieving higher levels of penetration with the female market. The company tried out a product last year that had green tea and dragon fruit flavoring. Thankfully, this product will taste more like normal beer. If you have a good idea for a name, get at them as they don't have anything nailed down yet.

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