This ad is really a bit corny but you have to admit it really breaks through the clutter. I can easily imagine moms crying shedding tears when they see it. Playing ice hockey for 6 years before as a kid I can attest to the commitment that my parents made to my winter sports career including many 5:15 am practices in rural maryland. That said, I don't think you need to be a hockey or skiing mom to appreciate the message.
The ad is so good that P&G is using it for its own brand. I may be young and relatively new to following consumer marketing but I don't recall such a great ad for a parent brand like P&G. It's a great ad that really pulls on the heart strings and supports the P&G family.
2 comments:
I am almost crying just thinking about this ad.
Me too. This was such a sweet ad. I can't think of anything like it. AND much better than those talking babies for E-trade.
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