New Balance is launching a new viral video campaign that will feature a new short video a day for 365 days starting today. The videos are really short, 15 to 30 seconds, and will deal with the theme of balance. The videos will also feature New Balance users and exhibit parts of their lives. We are already aware of several brands using viral videos and social media to get closer to become more intimate with consumers. This is an exciting and ambitious campaign that we get to watch play out over the next year.
The very first one shows some robots stitching up a grey 574. Not a bad start.
The link for the videos is here www.newbalance365.com
Brandweek is reporting some more details about the campaign.
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