Monday, June 7, 2010

adidas Original's World Cup Cantina

Adidas dropped this Originals ad last week that combines the unlikely combination of World Cup watching and Star Wars. The Star Wars bit is not as random as it may appear at first. Original's dropped an extensive Star Wars themed line last winter that definitely offered something for everyone. It's an interesting idea to combine that pack with FIFA given Original's position as a lifestyle brand.

The ad itself is in line with Original's overall approach of drawing in lifestyle celebrities. It features Bekham, Snoop, Ian Brown and a few others. Snoop's performance is endearing even though his acting is always a little goofy. HOWEVER, the big deal here is the rare cameo from Daft Punk. The helmeted duo shines in this ad for sure. There is also a cameo with Neil Armstrong at the very beginning which is also pretty cool.

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